Product Marketing Manager – AI Products

Location: Abu Dhabi, UAE
Employment Type: Full-time
Working Model: Onsite
Department: Marketing / Product
Reports To: Marketing & Product Leadership

The Opportunity

A UAE-based technology company operating across artificial intelligence, data and enterprise technology is looking for a Product Marketing Manager to take ownership of product marketing across two key AI products.

The role will sit at the intersection of Product, Marketing, Sales, Growth and Customer Success, with responsibility for positioning, messaging, go-to-market strategy, product launches, sales enablement and commercial adoption.

You will work closely with the teams building the products to understand their technology, capabilities, customers and roadmaps, then translate complex technical concepts into clear and compelling market propositions.

This is a hands-on role for someone who understands technology, knows how to simplify sophisticated AI products and can turn product capabilities into stories that resonate with enterprise customers.

The Role

You will own the product marketing strategy for two AI products, helping take them from product development through positioning, launch, commercialization and growth.

Your responsibilities will span:

• Product positioning and messaging

• Go-to-market strategy

• Product launches

• Market and customer intelligence

• Sales enablement

• Content and storytelling

• Product adoption and growth

• Competitive intelligence

• Industry-specific use cases

• Cross-functional collaboration

Key Responsibilities

Product Positioning & Messaging

• Own positioning, messaging and value propositions across both products.

• Translate technical capabilities into clear customer benefits and measurable business outcomes.

• Develop differentiated messaging by customer segment, industry, use case and buyer persona.

• Ensure consistent messaging across websites, campaigns, sales materials, events, demonstrations and customer communications.

• Work closely with Product, Engineering and AI teams to understand product capabilities and roadmaps.

• Identify the strongest commercial narratives and differentiators for each product.

Go-to-Market Strategy

• Own GTM strategy for both products.

• Develop launch plans for new products, features, integrations and capabilities.

• Define target markets, customer segments, buyer personas, use cases, channels and messaging.

• Coordinate Product, Marketing, Sales, Growth and Customer Success around launches.

• Develop market-entry strategies for priority industries and geographies.

• Establish measurable KPIs for product launches and GTM initiatives.

• Continuously refine GTM strategy based on market feedback and performance data.

AI Product Marketing

One of the products is an Arabic-first Voice AI platform focused on enterprise applications.

You will develop positioning and commercial narratives around areas such as:

• Speech recognition

• Transcription

• Conversational AI

• Voice agents

• Contact centre automation

• Enterprise automation

• AI-powered customer interactions

You will develop industry-specific use cases across areas such as:

• Government

• Banking and financial services

• Healthcare

• Telecommunications

• Hospitality

• Aviation

• Retail

• Enterprise services

You will also:

• Develop customer stories, demonstrations, use cases and sales narratives.

• Position the product against relevant regional and international alternatives.

• Work closely with commercial teams to support enterprise adoption.

• Identify new market opportunities and customer segments.

Second AI Product

You will also own product marketing for a second AI product within the company's technology portfolio.

Responsibilities will include:

• Establishing clear positioning and messaging.

• Defining customer value propositions.

• Identifying priority customer segments and use cases.

• Building and executing GTM and launch strategies.

• Translating product capabilities into compelling customer benefits.

• Developing campaigns and content that drive awareness, acquisition, engagement and adoption.

• Working closely with the Product team to incorporate customer and market feedback.

• Tracking adoption and identifying opportunities to accelerate growth.

Market & Customer Intelligence

• Conduct ongoing customer, market and competitor research.

• Develop buyer personas and customer segmentation.

• Understand customer pain points, purchasing behaviour and decision-making processes.

• Monitor developments across AI, Voice AI, AI Agents and enterprise technology.

• Maintain competitive intelligence and battlecards for both products.

• Identify market gaps and emerging opportunities.

• Bring structured customer and market insight back to Product teams.

• Use market intelligence to influence positioning, roadmap priorities and GTM strategy.

Sales Enablement

You will be responsible for giving commercial teams the tools and narratives required to sell the products effectively.

This includes developing:

• Product presentations

• Sales decks

• One-pagers

• Customer use cases

• Industry-specific materials

• Competitive comparisons

• Battlecards

• Demo narratives

• FAQs

• Case studies

• Objection-handling guides

• Customer-facing product materials

You will also train Sales and Business Development teams on:

• Product positioning

• Differentiation

• Target use cases

• Customer value propositions

• Competitive landscape

• Product capabilities

Product Launches

• Own marketing plans for major product and feature launches.

• Develop launch messaging, content, campaigns and sales enablement.

• Coordinate internal and external launch activity.

• Partner with the wider Marketing team across PR, social media, digital campaigns, events and content.

• Ensure Sales and Customer Success teams are fully prepared for launches.

• Measure launch performance and continuously improve GTM execution.

Product Adoption & Growth

• Partner with Product and Growth teams to improve acquisition, activation, adoption, engagement and retention.

• Analyze product usage and customer behaviour.

• Identify barriers to adoption and develop initiatives to address them.

• Develop campaigns that increase usage of key product capabilities.

• Identify potential upsell and cross-sell opportunities.

• Use customer insight and product data to influence GTM priorities.

• Develop strategies to move customers from initial awareness through adoption and long-term engagement.

Cross-Functional Collaboration

The Product Marketing Manager will operate across the organization, working closely with:

• Product Management

• Engineering

• AI and Machine Learning

• Marketing

• Sales and Business Development

• Growth

• Customer Success

• Partnerships

• Design

• Executive Leadership

The role will act as the commercial voice of the products, connecting what the technology can do with what customers need, how the products should be positioned and how they should be taken to market.

What We’re Looking For

We are looking for a product marketing professional who combines strong commercial instincts with the ability to understand and communicate complex technology.

You should have:

• 5+ years of Product Marketing experience, ideally within AI, SaaS, enterprise software or technology.

• Proven experience developing product positioning and messaging.

• Experience building and executing go-to-market strategies.

• Experience launching technology products and new features.

• Strong understanding of B2B and enterprise customer journeys.

• The ability to understand technical products and translate them into clear, compelling customer narratives.

• Strong market and competitive research capabilities.

• Experience developing sales enablement materials.

• Excellent written, verbal, presentation and storytelling skills.

• Strong project management and cross-functional collaboration capabilities.

• The ability to work effectively with both technical and commercial stakeholders.

• Comfort operating in a fast-moving technology environment.

Particularly Relevant Backgrounds

Experience in one or more of the following would be highly relevant:

• Voice AI

• Generative AI

• AI Agents

• Conversational AI

• Speech technology

• Enterprise AI

• AI-enabled SaaS

• B2B technology

• Enterprise software

• Telecommunications technology

• Customer experience technology

Experience marketing AI products to enterprise or government customers would be particularly valuable.

Knowledge of the UAE and wider GCC technology market would be advantageous.

Arabic language capabilities would also be an advantage.

What Success Looks Like

Success in the role will involve:

• Establishing clear positioning and messaging across both products.

• Building and executing effective GTM strategies.

• Successfully launching new products, features and capabilities.

• Creating comprehensive sales enablement toolkits.

• Increasing product awareness, customer conversion and adoption.

• Establishing strong competitive intelligence and customer insight programs.

• Developing industry-specific use cases and compelling product narratives.

• Strengthening alignment between Product, Marketing, Sales and Customer Success.

• Creating repeatable product marketing processes as the portfolio grows.

• Supporting expansion across the UAE, GCC and international markets.

Why Join

This is an opportunity to take ownership of product marketing for two AI products within a growing technology business.

You will work directly with Product, AI, commercial and executive leadership and have significant influence over how products are positioned, launched and commercialized.

The role offers exposure to emerging areas including Voice AI, AI Agents and enterprise AI, while giving you ownership across the full product marketing lifecycle.

You will play a key role in taking AI products developed in the UAE into regional and international markets.

Location

Abu Dhabi, UAE | Full-time | Onsite

Candidates must be based in Abu Dhabi or willing to relocate.